Berries By Crystal
Berries by Crystal is a food truck company that travels across Alabama and Atlanta. I interned with them to assist with social media. They wanted help explaining their secondary logo, which often received criticism and led to rejections from event organizers. We decided to create a video detailing the logo’s history, creation, and purpose. Our aim is to engage viewers emotionally, inject humor, and attract new potential customers. By sharing the story behind the logo, we hope to foster understanding and appreciation among their audience while also showcasing the fun and welcoming atmosphere of Berries by Crystal. This video serves as a tool to address concerns about the logo and to communicate the values and identity of the brand effectively. Through clear and engaging storytelling, we aim to touch the hearts of viewers, spark interest, and ultimately drive more business to Berries by Crystal. It’s a strategic approach to not only address negative feedback but also to leverage storytelling as a means of building brand loyalty and attracting a broader audience to the food truck.
Problem
Berries by Crystal’s secondary logo was getting criticized and causing them to miss out on event opportunities. To tackle this, we decided to make a video explaining the logo’s background, how it was created, and its purpose. We’re aiming to make the video emotional, humorous, and appealing to potential customers. By sharing the logo’s story, we hope to make people understand and appreciate it more, while also showing off the fun vibe of Berries by Crystal. This video is not only a response to criticism but also a way to strengthen the brand’s identity and attract more customers through storytelling.
Solution
Create a video that explains the background, creation, and purpose of Berries by Crystal’s secondary logo. This video aims to engage viewers emotionally, inject humor, and attract potential customers. By sharing the logo’s story, the goal is to foster understanding and appreciation among the audience while showcasing the fun atmosphere of Berries by Crystal. This video serves as a tool to address concerns about the logo and effectively communicate the brand’s values and identity. Through clear and engaging storytelling, the aim is to touch the hearts of viewers, spark interest, and ultimately drive more business to Berries by Crystal. This strategic approach leverages storytelling to build brand loyalty and attract a broader audience to the food truck.
Berries by Crystal; 1min
Title suggestion: “Our Logo: A Story in Pictures.”
The 1-minute video concept, titled “Our Logo: A Story in Pictures” for Berries by Crystal, aims to engage and connect with the audience by showcasing the significance and backstory of their logo. The video opens with a 5-second shot of the food truck exterior, prominently featuring the logo, followed by a 10-second introduction to Berries and its core values, setting the tone. For the next 20 seconds, the video delves into the story behind the logo, highlighting its inspiration and unique elements. Subsequently, a 20-second showcase presents close-up shots of the logo, emphasizing its details and demonstrating its usage across various branding materials. To add authenticity, 10 seconds are dedicated to brief customer testimonials expressing their connection to Berries and its brand. Finally, the video concludes with a 5-second call to action, inviting viewers to engage further by visiting or following Berries on social media. Through this structured approach, the video aims to create a compelling narrative around the logo while fostering engagement and loyalty among the audience.